INDIAN STUDENTS DON’T ASK IS IT GOOD? THEY ASK IS IT WORTH IT?

Indian students tend to be more practical in their approach to studying at a European university, solving a complex equation as opposed to appreciating the beauty of a school. They are viewing Europe as an investment, a view that is starting to take hold with European institutes of higher education, especially among Indian students in Europe.

Education in India, and particularly in the case of higher education, is a family investment, and financing an education is often the result of years of strict budgeting or taking out a large loan. It is understandable that the mindset is different, especially in the case of higher education. It is reasonable to ask, ‘Is this a good school?’ It is more reasonable to ask, ‘Is this school worth the investment? ’

There is no doubt that this is the mindset that decision-makers have in trying to boost the number of students from India studying in Europe.

What “Worth It” Actually Means

For students, “worth it” is a very specific set of items, in particular, the following:

• The Placement Ratio: Who graduated from here before, and where is he/she working now?
• Internship Support: Does the university really help in opening the door for an internship with a company?
• The ROI: If I spend X on tuition and cost of living, when am I going to earn that back in my career?
• Skill vs. Degree: Am I getting only a degree, or do I get the exact skills that European recruiters are looking for?

These factors are pivotal in the Indian student recruitment for Europe, where students compare universities in detail, looking at the outcomes rather than just the reputation.
Polish your pitches – Instead of telling students about your university's rich history, illustrate what they can do with your degree.

Let’s be honest about this: most universities feel prestigious, while students feel empty. This is where applicants slip through.

University Marketing as a Digital Strategy

Social media marketing and digital strategies can guide students to universities. Today’s students crave social media and real student’s stories because they have their own requirements. They will look at a university’s website before they submit an enquiry to evaluate:

• What do alumni do?
• Will I have a job at the end of this?
• Does the university offer an internship?
• What’s the cost, and will I make money?

The digital space needs to display all of this information before students can see and trust it.

From promotion to conversion: What’s the way?

To increase the number of students from India in European universities, the European universities need to change their message.

This is what leads to more students:

1. Better Communication about the University’s Success

Improved data about students who were successful, as opposed to students who were unsuccessful in their careers.

2. A Greater Focus about the University’s Success

More contact with students about what they will do, as opposed to what they will study.

3. ROI Messaging that Inspires Confidence

Communicate the value of the student’s investment.

4. Ongoing Communication

Indian student recruitment for Europe is effective when there are multiple follow-ups, not through a single campaign.

Why Value Always Wins

Ranking is one part of the equation, but value is what clinches the contract.

This is especially true for Indian students in Europe, who are making one of the biggest financial and career choices of their lives.

Universities that are able to articulate outcomes, skills, and career pathways will stand out, regardless of ranking.

Final Thought

The opportunity is evident. The need is clear and growing. However, the success of institutions is dependent on how accurately they respond to the opportunity and the demand.

Because, ultimately, students do not go for the most prestigious university. They go for the one that is worth it.

Ready to Attract More Indian Students?

We are here to assist you in demonstrating real-world value to your potential Indian students and creating a recruiting plan that resonates.

Smarter university digital marketing in Europe is providing real solutions in enrolling students.

The demand is clear and growing, and the opportunity is evident. The success of institutions lies in how accurately they respond to the opportunity and demand.

Visit The Silent Salesmen and see how it provides real solutions.